规则指导有效沟通. The following guidelines and best practices address the use of social media for official college communications. They are not intended to apply to websites and/or social media sites created and maintained by 教师 and 工作人员 on their own time and without use of ACC technology or resources. However, these guidelines are good best practices for any social media interaction.
参与社交媒体之前的考虑
Creating a successful social media page requires careful planning and resource allocation. Before you begin to use social media on behalf of ACC, please remember the following:
记住行政协调会的其他政策
This document does not affect other ACC policies that might apply to use of social media, 包括, 但不限于骚扰政策, 电脑使用政策, 以及工作场所暴力政策. If your use of social media would violate any of the institution’s policies in another forum, 在网络论坛上也会违反这些规定.
获得必要的批准
Before starting a social media site for your office or department, 确保你得到了主管的批准. Only ACC employees authorized by their office or department may be a content owner or administrator for college social media websites.
为必要的时间承诺做好准备
A social media site will only be effective if the administrators take the necessary time to generate interesting and interactive content and build relationships with the online community. While regular and timely updates and discussions are key to building your community, also keep in mind that you don’t want to overload your audiences with too much information.
让人们很容易找到你的网站
To maximize exposure and participation with your social media site, make it as easy as possible for people to find it when searching online. 关于如何做到这一点，我有一些建议:
1. 如果可能的话，在网站标题中使用ACC
2. Try to avoid only using acronyms when naming your site.
使用ACC标志
If you are creating a social media site on behalf of ACC, use official logos and graphics that represent and adhere to the logo guidelines. 学院关系办公室 & 市场营销 can provide guidance with graphics and design for your social media site. 视图
ACC标志使用 & 技术要求. 通过社交网络筹集资金
慈善捐款给或代表
ACC的基础 or any other 501(c)(3) organization whose mission is to support ACC, 不能被请求, 他们也不能被接受, 除非基金会事先批准.
代表行政协调会发信
Employees creating or posting on social media sites on behalf of ACC should remember:
是准确的
在你发帖之前确保你掌握了所有的事实. All research, data reporting, and analysis made public on the web should be verified for accuracy. 尽可能引用并链接到你的资料来源. 这就是你建立社区信任的方式.
认识到你的帖子是公开的
If you have any questions about the appropriateness of the material you are posting to an ACC social media site, 向你的主管咨询. 也, 作为公共机构的雇员, 教师, 工作人员, and student communications are subject to the Texas 公共信息法.
保密
不发布有关ACC的专有信息, 包括学生的信息, 校友, 或员工. Remember that most records related to students are protected from disclosure under the the Family Educational Rights and Privacy Act (FERPA). Disclosing any personally identifiable student education records through social media sites is a violation of FERPA.
是透明的
It should be obvious that you work for ACC if you are posting as part of your job. 如果你是行政协调会的代表, your posts are viewed as representing the views of ACC, so make sure to post responsibly and with respect to others in your community. 你的帖子直接反映了学校的情况.
有效地回应负面评论
When you find yourself disagreeing with others, keep your comments appropriate and polite. If you find yourself in a position where the communication becomes antagonistic, 避免防御. 尊重他人的意见. Having thoughtful discussions on important topics is a great to way to build your community and is a very important aspect of having a successful social media site.
不要害怕寻求帮助
If you receive a question you cannot answer or if you see incorrect information about ACC, 联系学院关系办公室 & 协助营销. 也 contact OCRM if you have trouble creating or monitoring your social media site.
代表行政协调会主持评论
The primary goal of moderating user comments and user submissions is to present the college, 学生, 教师, 工作人员, 并以积极的态度进行活动. Comment moderation will help maintain the positive messaging of ACC.
第二个目标是:
- 保持网站没有垃圾邮件和可疑链接.
- 保持站点的美观.
- Prevent users from being offended, insulted, or bullied by other users.
欢迎发表意见, we are responsible for removing comments that are offensive, 侮辱, 欺凌, 垃圾邮件, 或者因为诽谤而有问题, 法律, 或者其他问题. Site administrators are responsible for moderating comments.
Moderating comments and other public feedback involves:
- 定期监控社交媒体网站, especially sites like Facebook where users may leave comments without administrator approval.
- Adjusting comment settings so that comments must be approved by an administrator before they are viewable publicly.
- Adjusting comment settings to automatically flag comments that contain offensive words.
- 视图ing, approving, removing, and responding to comments as needed.
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